The Insider's Guide to Marketing Green Buildings
Are you engaged in marketing green buildings, products, developments or sustainable design and construction services?
"The “Insider’s Guide to Marketing Green Buildings” by Jerry Yudelson is a must have for your next meeting about reaching the green building industry with your product or
President, GBM Marketing, Inc.
Key questions to consider before purchasing this book:
Do you want to understand the current market for LEED®
Do you need to know how to project the growth of this dynamic
Do you need to understand what the clients for green buildings
are thinking and how you can best approach them?
Does your firm need an edge in the market for design and
Do you want to know what industry leaders are doing right now
to solidify their positions in the green building market?
Are you looking to sell products for green buildings to architects,
specifiers and contractors?
Are you building green buildings for sale or lease to consumers or businesses?
Do you want to know what the most successful green developments have done to
ensure their sales?
Do you want to update your own marketing strategies and sales messages?
Then the all-new “Insider’s Guide to Marketing Green Buildings” is for you!
Jerry Yudelson is a green building expert with the following professional affiliations:
U.S. Green Building Council (USGBC)
USGBC National LEED Workshop Faculty
USGBC International Greenbuild Conference, Steering Committee Chair, 2004 and 2005
LEED Core and Shell Rating System (LEED-CS) Committee, USGBC
Contributing Editor, 2005, The SMPS Marketer and Environmental Design & Construction magazines